Working with Freelance Creative Copywriter Gavin Lucas as a creative team, we have brainstormed, planned, written and produced YO! Sushi's social media content since October 2018. We work closely with the restaurant brand's Digital, Content & Campaign Manager to create a social media strategy and calendar that then informs each month's content from bespoke product photography to working with user generated content and influencers and writing social posts in keeping with the brand's tone of voice.
In September 2019, YO! underwent a major rebrand the client asked us to create the definitive strategy, look, feel and tone of voice for YO!'s social channels in line with a new brand identity created by Zagg, London. As a result of our close relationship with the client, I was asked to produce all kinds of collateral in the new brand look and feel – from menus, staff uniforms and product packaging, to in-store visuals, point-of-sale, advertising and OOH, both digital and printed.