Brief
Highlight the Valentine’s Day campaign range of books across a suite of Meta and YouTube ads, with a focus on creating ads for their new spicy romantic book, I heart you.

Concept
The campaign builds on a core insight: Our books mean gifting with heart, not hassle. For the I Heart You title, this was pushed into a more playful, cheeky direction within the wider Valentine’s range while remaining on-brand. The tone for this book blends humour and romance.

Approach
Working with Wonderbly’s in-house team and freelance copywriter Kathryn Case, we developed a suite of static and animated acquisition ads designed for performance across social and video platforms. Wonderbly’s creative team had concepted some initial ideas for social, so our developed creative was built with variation in mind, producing multiple versions across copy and visuals to support testing, creative diversity and optimise engagement. We created a suite of assets that fit within the overarching campaign look and feel alongside the deliverables that had been created by the in-house creative team, as well as some additional concepts for print and OOH. The campaign was rolled out across Meta, YouTube, email and website.

Outcome
A range of playful, performance-driven assets tailored to different platforms while maintaining a cohesive Valentine’s campaign look and feel.