Smart Ticketing CAMPAIGN
In 2018, South Western Railway introduced Smart Ticketing and customers were able to purchase a Touch Smartcard via the SWR website. Similar to a TFL Oyster, they are an easier and faster way to buy and use your rail or season tickets. The campaign highlighted the biggest benefit - being able to renew your season ticket online instead of waiting in line at a ticket office to buy a paper ticket. Working with master creative and assets supplied from WCRS Agency and sourcing additional collage assets, I worked on designing this out across a variety of formats both print and digital. This including creating new, landscape collages from the master assets and ensuring the collage worked visually across each touchpoint.