NuFu website

NuFu is Engine Group’s on-site agency, providing bespoke agency teams in the heart of client’s businesses to build effective creative, strategy, design and production that is not only fit for purpose, but measurable, transparent and consistent.

For their website, several of us worked as a team to build a new look and feel for 2018. I worked on art direction for the site, looking mostly at imagery to create the right balance of playfulness without looking too youth oriented, as the agency would be pitching to business CMO’s and Procurement as the agency grew. Taking cues from the existing NuFu colour palette, the result is a bright, eye catching, visual website that reflects the NuFu personality.