In 2017 I started work on a identity project for Grace and Rob at Enhance, as they expanded their business in North London specialising in fitness retreats and lifestyle coaching.
The design brief was to create a logo for their brand that felt contemporary, simple, and sophisticated. I chose a thinner font weight to give the logo a more refined feel, and avoided any heavy or block fonts which would feel too masculine. This particular font has a slightly rounded, human quality which was perfect for this type of business. At the initial briefing the client liked the idea of an arrow or something pointing up, so I chose a simple navigation-style arrow to represent Enhance helping you on your path to a healthier, stronger you!
Check them out at @enhance_n16