In September 2019, YO! Sushi underwent a major rebrand, and as part of this, the client asked myself and creative Copywriter Gavin Lucas to create the strategy, look & feel and tone of voice for YO!'s social channels in line with their brand identity created by Zag, London (BBH). 

As a result of our close relationship with the client, I was also asked to roll out the new brand across their other channels, designing and producing all kinds of collateral in the new look and feel – from menus, staff uniforms and product packaging, to in-store screen visuals, point-of-sale, advertising, social content and OOH, both digital and printed. I provided Art Direction on social shoots as well as designed assets, collated user-generated content, edited video for social channels and created short animations for both the client’s organic feeds and paid Meta ads.