EMMA LOUISE IDENTITY

I was approached by Emma Louise, a Yoga & Pilates instructor based at Battersea Yoga in London, to come up with an identity for her to use moving forward in her own practice as an instructor. I created her a logo for use on her website and email signatures, and a variation of this was used on her business card. A hand illustrated mandala flower makes this completely unique. Neutral earth tones were picked to reflect the connection between yoga practice and balance, harmony and mindfulness, and to not detract from the delicate illustration on the front of the card. Following this I visited Battersea Yoga studio to shoot some photos of Emma, and used these to create some nice visuals for her to use on her instagram account where she promotes her upcoming classes.